Camp Quality - Their vision
Camp Quality’s purpose is to create a better life for every child living with cancer in Australia.
We build optimism and resilience for kids living with cancer and their families. We live by our motto: laughter is the best medicine.
The services we provide for children (0-13 years) living with cancer and their families help create a better life by building optimism and resilience throughout each stage of their cancer journey. Our programs are Australia-wide: we have an office in every state and territory.
Right from diagnosis, throughout treatment and in remission or bereavement, our programs support the whole family; at hospital, at home, back at school and away from it all.
This means we support the mums, dads and siblings of kids with cancer too; our research shows that cancer has a huge impact on them and they often feel neglected by support that focuses solely on the child with cancer. This makes our inclusion of these family members across our programs unique, essential and urgent - so they can quickly form a solid support network around their brother / sister or son / daughter with cancer.
We’ve also started to provide programs that support children under 13 who have a parent living with cancer. This is in response to the growing demand for this type of support from parents, along with education and health sector professionals. Over the next couple of years we will be rolling out a number of programs to help meet the needs of these kids. We have started off with the Education Program and we will be launching the Kids App in July 2015. Other program will become available once we are certain that we are meeting the needs of this group in the most effective and equitable manner across Australia.
Operating since 1983, our programs create a supportive, resilient and optimistic community for families living with cancer.
According to Oglivy’s market research arm, AMR, as of 2015 Camp Quality is the highest ranking children’s charity in Australia in terms of reputation (6th overall). The ranking is the result of surveying 4,066 Australians and asking them questions about charities covering seven parameters: Services, Innovation, Workplace, Citizenship, Governance, Leadership and Cost Management